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Tom Andries & Geert Deveuster

Tom Andries &
Geert Deveuster

are the founders of Today, a design agency specialized in brand design.

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240409

Logo typefaces

What have these pictures in common?

It’s over fifty years old, it’s the most widely used font ever, and it has recently become the subject of its own movie.

We’re talking about the world’s most recognizable font: Helvetica. Its relevance in design through the years and even today seems unbeatable. This 50-year-old typeface contributes to the branding success of many major tech, auto, and airline companies. 

Love it or hate it, with its multitude of styles and versions, Helvetica is here to stay and its use in logos throughout the world remains as strong as ever:

What did Helvetica tell you today ?

Tags: Typography logo design | Permalink

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Typographica’s Favorite Typefaces of 2008

Today Typographica.org released their fifth annual accounting of the best in new typeface design 2008. The ever-increasing quality in type design these days — the new “golden age” of type — has caused this year’s list to supersede previous lists in many ways. In accordance with the increased number of worthy choices, more contributors have offered their opinion than ever before. From type educators to expert users of type, type critics, type historians, type technicians, and type designers themselves, a wide range of relevant perspectives are presented for consideration.

Above 3 selected type specimen, from left to right: ‘Modern Suite’ by Nick Shinn, ‘Lakeside’ by Mark Simonson, ‘Bree’ by José Scaglione & Veronika Burian.

Read the complete article and view specimens of all selected typefaces on: 
new.typographica.org

Tags: Typography | Permalink

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Wordle clouds

Wordle is a toy created by Jonathan Feinberg for generating “word clouds” from text that you provide. The clouds give greater prominence to words that appear more frequently in the source text. You can tweak your clouds with different fonts, layouts, and color schemes. The images you create with Wordle are yours to use however you like. You can print them out, or save them to the Wordle gallery. 

http://wordle.net/

Wordle

Tags: Typography | Permalink

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Giant “I Amsterdam” Letters

These public sculpture letters are in coordination with Amsterdam’s current motto and city marketing campaign. The concept “I amsterdam” was created by KesselsKramer (advertising agency). The letters travel throughout the city, current location: Museumplein (Museum Square), in front of the Rijks Museum.

http://www.iamsterdam.nl/

I Amsterdam

Tags: Typography Branding | Permalink

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Clever typography

A fantastic and clever use of typography by Axel Peemoeller, showing the importance of point of view.

http://www.kentmag-blog.com/kent/2008/08/01/axel-peemoeller-eureka-towe

Clever Typography

Tags: Typography Signage | Permalink