Last month, the new coffee brand of Haacht Brewery was released to market.

This new concept of coffee for pubs and restaurants was baptized ‘Fuerto’. Today developed its visual identity: the new logo, the visual guidelines, coffee cups, and the entire line of packaging (coffee, milk, sugar and biscuit wrappers).

The new logo and the different types of packaging can be seen on the Today website.

Last month, Proudfield commissioned Today to design the Ollygos logo and symbol. Hereafter, the new visual style was also adopted on their stationery and powerpoint presentations. All elements were enclosed in the Visual Guidelines, in which, besides  the use of logo and symbol, also are stipulated how the photographal style, the housestyle, fonts and several applications are to be used …

More information and examples can be found in our cases.

The original logo for Xerox (after the company had dropped its “Haloid” half) was designed by Lippincott in 1961. Seven years later Chermayeff & Geismar updated the wordmark.

In 1994 Landor changed the logo to red and the digitized X was introduced.

When “The Document Company” appeared, employees answered the phone by saying “The Document Company, Xerox”. In 2002, the wordmark became the more prominent visual. Later, in 2004, “The Document Company” disappeared.

The new Xerox logo (designed by Interbrand) is now a lowercase treatment of the Xerox name — in a vibrant red — alongside a sphere-shaped symbol sketched with lines that link to form an illustrative “X,” representing Xerox’s connections to its customers, partners, industry and innovation, and designed to be more effectively animated for use in multi-media platforms.

The Xerox wordmark was in serious need of an update and this new wordmark does an amazing job. A wise move would have been to simply move forward with the wordmark, placing emphasis and importance on the word Xerox, which has plenty of equity. But instead we also had to be graced with the introduction of a new symbol…

The new ‘web2.0ish’ Xerox symbol got some positive reactions, but mainly has antagonists, calling it: “abominable and meaningless”, “a furious marble”, “an X-Men costume on a cough drop”, “a stupid fake 3D web button”,…

The logo-redesign was done by Interbrand and this is their official project description: Signaling a clear change and evoking a dramatic shift in the world’s perception of this iconic brand, the visual and verbal identity system for Xerox has undergone a massive redesign. The new signature incorporates a lowercase treatment of the Xerox name — in a vivid red Pantone 1797 — alongside a sphere sketched with lines, called “connectors,” that link to form an “X”, representing the company’s connections to its customers, employees, partners, industry and innovation. The “connectors” are super-graphics that appear as reoccurring design elements.

Sinds the Olympic Games 2008 took off on the eight of august 2008, Google changed its logo every day to another ‘theme’: first the opening ceremony, then cycling, weightlifting, diving, rhythmic gymnastics and rings today. 

2008 Beijing

The 2008 Beijing Olympic logo, named the “Dancing Beijing”, is an artistic representation of Beijing’s hospitality, hopes and commitment to the Olympic Games and the world. It signifies the message of love, luck, beauty, commitment, and spirit and invites the world to be a part of the world’s most celebrated event: the Olympics. At first, you see a simply drawn running man, but after careful observation, the image in the Beijing Olympic logo is a vague calligraphy of a Chinese word (Jing). Plus, the red color of the logo signifies the traditional Chinese values and the stone shape gives the logo an ancient feel to it. 

It is a good design, its creative and distinctive, the typeface is attractive, and the image is relevant too.

2012 London

The jagged emblem, based on the date 2012, comes in a series of shades of pink, blue, green and orange and will evolve in the run-up to the Games. It’s supposed to be the numbers, 2012, designed to appeal to today’s internet generation. This London 2012 Olympic logo, designed by Wolff Ollins, caused outrage amongst the general public and media community. Was this a master stroke by Wolff Ollins who realised, that in modern society, sometimes the only thing that will truly reach the youth market is controversy? By provoking a reaction from their target segment, they have already managed to generate more interest than any multi-million pound endorsement or media campaign could hope to achieve. It is hard to deny that the new Logo seems to have awakened a pride amongst the public, showing that people do care about this country’s

2016 Candidates

So far, the decision of the host city is yet to be announced by the International Olympic Committee (IOC) on October 2, 2009 in Copenhagen, Denmark. However, 7 cities have managed to emerge as strong contenders to host the 2016 Olympics and the Paralympics on their home ground: Chicago 2016, Madrid 2016, Rio 2016, Tokio 2016, Doha 2016, Prague 2016 and Baku 2016. These 7 candidates allready announced their logo for the Olympic games 2016.

Tom went to visit the castle of the famous designer Paul Ibou and had an interesting conversation with him about design, logo’s and typography.

About Paul Ibou: Paul Ibou is a worldwide famous environmental designer, constructivist painter and space sculptor. His logo books are distributed all over the world. Paul Ibou (°39) started his career in 1954 as assistant in Antwerp (Belgium). In 1961, as individual free-lance designer. He has realized many structural objects and symbols for large companies and for governments and has published and created art & design books, posters, space art objects and geometric sculptures. He had exhibitions and publications in the USA, Mexico, Brazil, Poland, Japan, Korea, China, Taiwan, France, Italy, Germany. The King of Belgium nominated him as Knight - Order of King Leopold. He has also gained the Prize for Culture.

Today Plastiflex presented their new logo and visual identity at a launch-event. A branded bus, a company-brandbook, banners, flags and signage with the new Plastiflex logo and colours were introduced.

In 2008, Gamma celebrates it’s 30^th aniversary with special actions and contests. For this purpose, Today designed a logo and several applications.

www.todaydesign.be/cases/gamma

Today Hoeilaart presented their new logo and visual guidelines to the press. The news will be ‘spread’ by 6 newspapers (local and national): Het Nieuwsblad, Het Laatste Nieuws, De Serrist, Zonien, Passe-Partout and De Streekkant.

www.hoeilaart.be