Watch the visual history of Apple Products: looking back at 30 years of Apple products, from the Apple IIe, Newton, G5, iMac, iBook, Macbook, to the iPods and iPhone — see how Apple products have evolved and changed our lives. 

We recently discovered an interesting ‘leaked’ work-in-progress-document from the design company who made the new Pepsi Identity. It’s a ‘Breathtaking Design Strategy’ PDF (dated 2008.08.04), which contains 27 pages revealing the research to support Pepsi’s new logo: universal design principles, creation of Identity, geometry, proportions, color theory, dynamics,…

Their “BREATHTAKING-strategy is based on the evolution of 5000+ years of shared ideas in design philosophy” ! 

You can see the PDF here: Breathtaking Design Strategy

Or download the complete PDF here: Breathtaking Design Strategy PDF

These tourism brands are from countries from all over the world. Many of these countries with a variety of destinations or rich cultural or geographic assets can’t easily be depicted through one specific icon or symbol. 

In our tiny little country we have a typical ‘Belgian solution’: we have 3 tourism-logo’s, one for each region!!! (Vlaanderen - Wallonie+Bruxelles - Oostkantons)

www.visitflanders.com      www.belgie-toerisme.be      www.eastbelgium.com

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“The hallmark of any great brand is authenticity — just ask Harley-Davidson, Coke or Apple, especially when all of these brands lost their way and learned from it. Same thing applies to Brand You. In every tweak of a template, upload and keystroke, you have an opportunity to be authentic or disingenuous. Know what makes you special and unique, and tap into those qualities as you build your personal brand online. Most people can spot a fake when they see one, so remember that being genuine is more important that presenting yourself in an artificially glossy manner. It used to be important for bloggers to “find their voice” — now it’s relevant to all of us.”

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The original logo for Xerox (after the company had dropped its “Haloid” half) was designed by Lippincott in 1961. Seven years later Chermayeff & Geismar updated the wordmark.

In 1994 Landor changed the logo to red and the digitized X was introduced.

When “The Document Company” appeared, employees answered the phone by saying “The Document Company, Xerox”. In 2002, the wordmark became the more prominent visual. Later, in 2004, “The Document Company” disappeared.

The new Xerox logo (designed by Interbrand) is now a lowercase treatment of the Xerox name — in a vibrant red — alongside a sphere-shaped symbol sketched with lines that link to form an illustrative “X,” representing Xerox’s connections to its customers, partners, industry and innovation, and designed to be more effectively animated for use in multi-media platforms.

The Xerox wordmark was in serious need of an update and this new wordmark does an amazing job. A wise move would have been to simply move forward with the wordmark, placing emphasis and importance on the word Xerox, which has plenty of equity. But instead we also had to be graced with the introduction of a new symbol…

The new ‘web2.0ish’ Xerox symbol got some positive reactions, but mainly has antagonists, calling it: “abominable and meaningless”, “a furious marble”, “an X-Men costume on a cough drop”, “a stupid fake 3D web button”,…

The logo-redesign was done by Interbrand and this is their official project description: Signaling a clear change and evoking a dramatic shift in the world’s perception of this iconic brand, the visual and verbal identity system for Xerox has undergone a massive redesign. The new signature incorporates a lowercase treatment of the Xerox name — in a vivid red Pantone 1797 — alongside a sphere sketched with lines, called “connectors,” that link to form an “X”, representing the company’s connections to its customers, employees, partners, industry and innovation. The “connectors” are super-graphics that appear as reoccurring design elements.

Sinds the Olympic Games 2008 took off on the eight of august 2008, Google changed its logo every day to another ‘theme’: first the opening ceremony, then cycling, weightlifting, diving, rhythmic gymnastics and rings today. 

2008 Beijing

The 2008 Beijing Olympic logo, named the “Dancing Beijing”, is an artistic representation of Beijing’s hospitality, hopes and commitment to the Olympic Games and the world. It signifies the message of love, luck, beauty, commitment, and spirit and invites the world to be a part of the world’s most celebrated event: the Olympics. At first, you see a simply drawn running man, but after careful observation, the image in the Beijing Olympic logo is a vague calligraphy of a Chinese word (Jing). Plus, the red color of the logo signifies the traditional Chinese values and the stone shape gives the logo an ancient feel to it. 

It is a good design, its creative and distinctive, the typeface is attractive, and the image is relevant too.

2012 London

The jagged emblem, based on the date 2012, comes in a series of shades of pink, blue, green and orange and will evolve in the run-up to the Games. It’s supposed to be the numbers, 2012, designed to appeal to today’s internet generation. This London 2012 Olympic logo, designed by Wolff Ollins, caused outrage amongst the general public and media community. Was this a master stroke by Wolff Ollins who realised, that in modern society, sometimes the only thing that will truly reach the youth market is controversy? By provoking a reaction from their target segment, they have already managed to generate more interest than any multi-million pound endorsement or media campaign could hope to achieve. It is hard to deny that the new Logo seems to have awakened a pride amongst the public, showing that people do care about this country’s

2016 Candidates

So far, the decision of the host city is yet to be announced by the International Olympic Committee (IOC) on October 2, 2009 in Copenhagen, Denmark. However, 7 cities have managed to emerge as strong contenders to host the 2016 Olympics and the Paralympics on their home ground: Chicago 2016, Madrid 2016, Rio 2016, Tokio 2016, Doha 2016, Prague 2016 and Baku 2016. These 7 candidates allready announced their logo for the Olympic games 2016.

“I want, I need: brand occurs in the heart not the head. Branding is the attempt to manage the signals that evoke a reaction.”

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These public sculpture letters are in coordination with Amsterdam’s current motto and city marketing campaign. The concept “I amsterdam” was created by KesselsKramer (advertising agency). The letters travel throughout the city, current location: Museumplein (Museum Square), in front of the Rijks Museum.

http://www.iamsterdam.nl/