Today Blog

Beleuvenissen2009

Thu, 11 Jun 2009 23:05:00 +0200

The city of Leuven is promoting their Friday evening concerts this month, using bus-stickers, ads, banners and posters. Today I saw the first bus driving around with the Beleuvenissen campaign.

Apple Evolution

Mon, 08 Jun 2009 23:34:00 +0200

Watch the visual history of Apple Products: looking back at 30 years of Apple products, from the Apple IIe, Newton, G5, iMac, iBook, Macbook, to the iPods and iPhone — see how Apple products have evolved and changed our lives.

Banners for Beleuvenissen 2009

Tue, 02 Jun 2009 00:00:00 +0200

Leuven hosts a series of Friday evening concerts in July at its annual summer festival, Beleuvenissen. Every evening showcases a genre. From the Oude Markt to the Hogeschoolplein, the medieval town rocks to the sound of ‘jazz’, ‘Special’, ‘Vlaams’ and ‘Tropical’.

The banners promoting Beleuvenissen 2009 were installed today in the centre of Leuven. TODAY designed the Beleuvenissen2009 campaign, banners, brochure, T-shirts, posters and bus-stickers.

Second Taste&Buy campaign

Tue, 26 May 2009 19:18:00 +0200

The second AD for Wijnmakelaarsunie was also published in Sabato (the weekly luxury magazine of the Belgian business newspapers De Tijd and L’Echo).

Wijnmakelaarsunie celebrates in june its 30th anniversary with a 3-days tasting event, giving their clients a 30% reduction on a selection of wines.

Taste & Buy campaign

Sat, 09 May 2009 00:00:00 +0200

As of today (9th May 2009), the newspaper ‘De Tijd’ is printed on pink paper. Its weekly magazine Sabato contained the Taste&Buy ad from our new client Wijnmakelaarsunie. Wijnmakelaarsunie celebrates its 30th anniversary with a 3-days tasting event, giving their clients a 30% reduction on a selection of wines. Sabato is the weekly luxury magazines of the Belgian business newspapers De Tijd and L’Echo. The campaign was developed by the Leuven based designbureau Today.

Logo typefaces

Fri, 24 Apr 2009 15:07:00 +0200

What have these pictures in common?

It’s over fifty years old, it’s the most widely used font ever, and it has recently become the subject of its own movie.

We’re talking about the world’s most recognizable font: Helvetica. Its relevance in design through the years and even today seems unbeatable. This 50-year-old typeface contributes to the branding success of many major tech, auto, and airline companies.

Love it or hate it, with its multitude of styles and versions, Helvetica is here to stay and its use in logos throughout the world remains as strong as ever:

What did Helvetica tell you today ?

Pepsi smile: the face of a new generation

Tue, 21 Apr 2009 00:00:00 +0200

We recently discovered an interesting ‘leaked’ work-in-progress-document from the design company who made the new Pepsi Identity. It’s a ‘Breathtaking Design Strategy’ PDF (dated 2008.08.04), which contains 27 pages revealing the research to support Pepsi’s new logo: universal design principles, creation of Identity, geometry, proportions, color theory, dynamics,…

Their “BREATHTAKING-strategy is based on the evolution of 5000+ years of shared ideas in design philosophy” !

You can see the PDF here: Breathtaking Design Strategy

Or download the complete PDF here: Breathtaking Design Strategy PDF

Typographica's Favorite Typefaces of 2008

Thu, 16 Apr 2009 00:00:00 +0200

Today Typographica.org released their fifth annual accounting of the best in new typeface design 2008. The ever-increasing quality in type design these days — the new “golden age” of type — has caused this year’s list to supersede previous lists in many ways. In accordance with the increased number of worthy choices, more contributors have offered their opinion than ever before. From type educators to expert users of type, type critics, type historians, type technicians, and type designers themselves, a wide range of relevant perspectives are presented for consideration.

Above 3 selected type specimen, from left to right: ‘Modern Suite’ by Nick Shinn, ‘Lakeside’ by Mark Simonson, ‘Bree’ by José Scaglione & Veronika Burian.

Read the complete article and view specimens of all selected typefaces on:
new.typographica.org

Tourism brands

Sat, 28 Mar 2009 00:00:00 +0100

These tourism brands are from countries from all over the world. Many of these countries with a variety of destinations or rich cultural or geographic assets can’t easily be depicted through one specific icon or symbol.

In our tiny little country we have a typical ‘Belgian solution’: we have 3 tourism-logo’s, one for each region!!! (Vlaanderen - Wallonie+Bruxelles - Oostkantons)

www.visitflanders.com www.belgie-toerisme.be www.eastbelgium.com

Pegase Cruises

Mon, 16 Mar 2009 12:32:00 +0100

After the lauch of the Pegase Citytrips, Pegase will be releasing their latest travel brochure: Cruises. Today Design created this cover, and designed the template for future Pegase product covers. This Cruises Brochure can be consulted online via: Pegase-Cruises

www.pegase.be

Vierkantemeter @ SFEER09

Sat, 14 Mar 2009 00:00:00 +0100

From 14 till March 22 Vierkantemeter is using their brand new logo for the first time at the event SFEER09 in Flanders Expo Gent. Today designed the logo, stationery and folder.

www.vierkantemeter.be

www.sfeer.be

Street signs in Hoeilaart

Mon, 02 Mar 2009 00:00:00 +0100

All street signs of the Town Hoeilaart are slowly being replaced by new ones. These streetsigns were developed by Today according to the new visual guidelines of Hoeilaart (displaying the new logo, colours, fonts, …)

www.hoeilaart.be

Antiques&Objects website

Thu, 26 Feb 2009 00:00:00 +0100

After styling the Antiques & Objects logo and the visual branding, Today Design was also commissioned to developed and rol out the website. This CMS (Content Managed Site) can be maintained by the customer: adding and removing objects is simple and fast via a normal webbrowser, without knowledge of webdesign or html-coding.

www.antiquesobjects.com

The city of the flavour

Tue, 24 Feb 2009 00:00:00 +0100

Each year, The ‘Week of the Flavour’ has a host City, Town or Region of the Flavour, organising an abundance of activities during the ‘Week of the Flavour’, The last day of that ‘Week of the Flavour’, the City, Town or Region in question will host everyone from the Flanders region during their grand closing festival.

In 2009, the city of Leuven is the ‘City of the Flavour’. Leuven takes over the torch from Lier. The latter carried this title with great honour in 2008. In 2007, the city of Kortrijk was bestowed with the title, and in 2006 Hasselt was nominated as the first ever ‘City of the Flavour’.

Brand design bureau Today, housed in Leuven, designed the new logo for ‘Leuven, City of the Flavour 2009’ / ‘Leuven, Stad van de Smaak 2009’.

www.weekvandesmaak.be

Pegase City brochures

Mon, 23 Feb 2009 00:00:00 +0100

Recently, Pegase launched their new line of products: Citytrips. For these, Today Design developed the graphical style for the covers, and the framework for the pages of the brochures: Pegase-citybrochure

www.pegase.be

Citroën, a brand new logo

Mon, 16 Feb 2009 00:00:00 +0100

André Citroën (1878-1935) is the name of an engineer that started an car manufacturing plant at the beginning of the twentieth century in France. in Poland in 1900, he acquires a Russian patent for the production of gears with a V-shaped tread (arrow joggled). This peculiar shape is reflected in the ‘double chevron’ of the Citroën logo.

Celebrating it’s 90^th birthday, Citroën developed a new brand style, in which the current design of the double chevron (in a red square) will make room for a metallic 3D design, following the trend adopted by other car manufacturers most recently.

The new logo can already be seen on the GT Concept. The first production car rolling out of the plants will be the C3 Picasso.

Below website has more on the new identity of Citroën:

www.creativetechnologie.com

Pegase website look&feel

Mon, 02 Feb 2009 16:51:00 +0100

Pegase recently launched their new website, for which the design (look&feel) was handled by Today Design. The website is now completely in line with the graphical style of the Pegase travel guide that was given a complete makeover by Today at the end of 2008.

The complete travel guide can be walked through online on the Pegase Website.

A number of examples of this redesign can be seen in our Pegase Case.

www.pegase.be

Tom @ Shapeshifters

Thu, 29 Jan 2009 00:00:00 +0100

Tom Andries was invited by Shapeshifters to give a lecture on February 17th 2009.

Shapeshifters was founded by teachers from the Transmedia and Graphic design department at the Hogeschool Sint-Lukas in Brussels. The initiative is meant to be an interactive research platform and open forum which should stimulate creative thinking and debate on the future of graphic design and of visual culture in general.

A yearly series of lectures organised in collaboration with the Beursschouwburg is devoted to a different theme with every new season. The most diverse aspects of visual design are taken into consideration, going from graphic design, illustration and typography, to music and new media – attracting a broad public of professionals and design enthusiasts, from all kinds of disciplines.

Address: Beursschouwburg, A. Ortsstraat 20 – 28, 1000 Brussels

When: 2009, February 17th, 20.00h

www.shapeshifters.be

New Zuiderterras website

Mon, 19 Jan 2009 16:40:00 +0100

The new Zuiderterras website is online. It uses the same structure as the Dijk34, Tasso and GrandcaféLamot sites (restaurants from the same group). You can easily make a reservation for 1 of the 4 restaurants with a ‘normal’ browser or even with your iPhone…

www.zuiderterras.be

Rendez-vous en france

Mon, 12 Jan 2009 17:48:00 +0100

The French Government, as part of it strategy to rejuvenate its tourism industry, has created a new France brand that includes a new logo and tagline. The objective was to establish a strong, united visual identity that can be used throughout the industry and to standardize the image of France worldwide. Advisors to the plan wanted a logo that is striking, witty and generous to express three traits that make France unique:

liberty: independence, creativity, imagination, boldness, spontaneity, a multitude of possibilities
authenticity: history, heritage, culture, nature
sensuality: pleasure, epicureanism, romance, intensity, passion, femininity

The design is a fluid feminine figure that is modern, sensual, timeless and forward-looking. The tagline “Rendez-vous en France” is an integral part of the logo. It is a universal term often associated with a romantic rendez-vous that is an attractive concept for all cultures.

We prefere one of the previous designs for the new logo: see image below…