Citroën, a brand new logo

André Citroën (1878-1935) is the name of an engineer that started an car manufacturing plant at the beginning of the twentieth century in France. in Poland in 1900, he acquires a Russian patent for the production of gears with a V-shaped tread (arrow joggled). This peculiar shape is reflected in the ‘double chevron’ of the Citroën logo.

Celebrating it’s 90^th birthday, Citroën developed a new brand style, in which the current design of the double chevron (in a red square) will make room for a metallic 3D design, following the trend adopted by other car manufacturers most recently.

The new logo can already be seen on the GT Concept. The first production car rolling out of the plants will be the C3 Picasso.

Below website has more on the new identity of Citroën:

www.creativetechnologie.com