Today Craftmanship in Brand Design
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Tom Andries &
Geert Deveuster
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Pepsi logo evolution
Peps Recentlyi redesigned its globe logo. A ’smile’ will characterise brand Pepsi, while a ‘grin’ is used for Diet Pepsi and a ‘laugh’ is used for Pepsi Max.
The video below shows the evolution of the Pepsi brand…
…and also shows the different curves of the new Pepsi symbols/globes (Pepsi Regular/Diet/Max).
Tags: logo design | Permalink
