Rendez-vous en france

The French Government, as part of it strategy to rejuvenate its tourism industry, has created a new France brand that includes a new logo and tagline. The objective was to establish a strong, united visual identity that can be used throughout the industry and to standardize the image of France worldwide. Advisors to the plan wanted a logo that is striking, witty and generous to express three traits that make France unique:

liberty: independence, creativity, imagination, boldness, spontaneity, a multitude of possibilities
authenticity: history, heritage, culture, nature
sensuality: pleasure, epicureanism, romance, intensity, passion, femininity

The design is a fluid feminine figure that is modern, sensual, timeless and forward-looking. The tagline “Rendez-vous en France” is an integral part of the logo. It is a universal term often associated with a romantic rendez-vous that is an attractive concept for all cultures. 

We prefere one of the previous designs for the new logo: see image below…