Olympic logo

2008 Beijing

The 2008 Beijing Olympic logo, named the “Dancing Beijing”, is an artistic representation of Beijing’s hospitality, hopes and commitment to the Olympic Games and the world. It signifies the message of love, luck, beauty, commitment, and spirit and invites the world to be a part of the world’s most celebrated event: the Olympics. At first, you see a simply drawn running man, but after careful observation, the image in the Beijing Olympic logo is a vague calligraphy of a Chinese word (Jing). Plus, the red color of the logo signifies the traditional Chinese values and the stone shape gives the logo an ancient feel to it. 

It is a good design, its creative and distinctive, the typeface is attractive, and the image is relevant too.

2012 London

The jagged emblem, based on the date 2012, comes in a series of shades of pink, blue, green and orange and will evolve in the run-up to the Games. It’s supposed to be the numbers, 2012, designed to appeal to today’s internet generation. This London 2012 Olympic logo, designed by Wolff Ollins, caused outrage amongst the general public and media community. Was this a master stroke by Wolff Ollins who realised, that in modern society, sometimes the only thing that will truly reach the youth market is controversy? By provoking a reaction from their target segment, they have already managed to generate more interest than any multi-million pound endorsement or media campaign could hope to achieve. It is hard to deny that the new Logo seems to have awakened a pride amongst the public, showing that people do care about this country’s

2016 Candidates

So far, the decision of the host city is yet to be announced by the International Olympic Committee (IOC) on October 2, 2009 in Copenhagen, Denmark. However, 7 cities have managed to emerge as strong contenders to host the 2016 Olympics and the Paralympics on their home ground: Chicago 2016, Madrid 2016, Rio 2016, Tokio 2016, Doha 2016, Prague 2016 and Baku 2016. These 7 candidates allready announced their logo for the Olympic games 2016.