April 2009
3 posts
2 tags
Logo typefaces
What have these pictures in common?
It’s over fifty years old, it’s the most widely used font ever, and it has recently become the subject of its own movie.
We’re talking about the world’s most recognizable font: Helvetica. Its relevance in design through the years and even today seems unbeatable. This 50-year-old typeface contributes to the branding success of many major tech, auto,...
2 tags
Pepsi smile: the face of a new generation
We recently discovered an interesting ‘leaked’ work-in-progress-document from the design company who made the new Pepsi Identity. It’s a ‘Breathtaking Design Strategy’ PDF (dated 2008.08.04), which contains 27 pages revealing the research to support Pepsi’s new logo: universal design principles, creation of Identity, geometry, proportions, color theory,...
1 tag
Typographica's Favorite Typefaces of 2008
Today Typographica.org released their fifth annual accounting of the best in new typeface design 2008. The ever-increasing quality in type design these days — the new “golden age” of type — has caused this year’s list to supersede previous lists in many ways. In accordance with the increased number of worthy choices, more contributors have offered their opinion than ever before. From type...