August 2008
9 posts
2 tags
The Xerox logo evolution
The original logo for Xerox (after the company had dropped its “Haloid” half) was designed by Lippincott in 1961. Seven years later Chermayeff & Geismar updated the wordmark.
In 1994 Landor changed the logo to red and the digitized X was introduced.
When “The Document Company” appeared, employees answered the phone by saying “The Document Company,...
2 tags
New Xerox logo, transforming an iconic brand
The Xerox wordmark was in serious need of an update and this new wordmark does an amazing job. A wise move would have been to simply move forward with the wordmark, placing emphasis and importance on the word Xerox, which has plenty of equity. But instead we also had to be graced with the introduction of a new symbol…
The new ‘web2.0ish’ Xerox symbol got some positive reactions,...
2 tags
Olympic Google
Sinds the Olympic Games 2008 took off on the eight of august 2008, Google changed its logo every day to another ‘theme’: first the opening ceremony, then cycling, weightlifting, diving, rhythmic gymnastics and rings today.
2 tags
Olympic logo
2008 Beijing
The 2008 Beijing Olympic logo, named the “Dancing Beijing”, is an artistic representation of Beijing’s hospitality, hopes and commitment to the Olympic Games and the world. It signifies the message of love, luck, beauty, commitment, and spirit and invites the world to be a part of the world’s most celebrated event: the Olympics. At first, you see a simply drawn running man, but...
1 tag
Wordle clouds
Wordle is a toy created by Jonathan Feinberg for generating “word clouds” from text that you provide. The clouds give greater prominence to words that appear more frequently in the source text. You can tweak your clouds with different fonts, layouts, and color schemes. The images you create with Wordle are yours to use however you like. You can print them out, or save them to the Wordle gallery.
...
2 tags
Five six seven eight eight eight eight eight
What were you doing on the eighth second of the eighth minute of the eighth hour of the eighth day of the eighth month of the eighth year of the new millennium? In that precise moment the Olympic games 2008 started and a lot of people got married on the eight of august 2008. But we, we had a bizar, unique, once-in-a-year header at the top of our blog…
2 tags
What is branding ?
“I want, I need: brand occurs in the heart not the head. Branding is the attempt to manage the signals that evoke a reaction.”
View SlideShare presentation or Upload your own. (tags: identity branding)
3 tags
Today CMS website
Our website is transformed from a ‘pure’ Flash website to a CMS databasedriven HTML-version; so now it is compatible with all browsers (no need for a flash plugin), and is from now on fully compatible with iPhone and Blackberry devices!
www.todaydesign.be
2 tags
Giant "I Amsterdam" Letters
These public sculpture letters are in coordination with Amsterdam’s current motto and city marketing campaign. The concept “I amsterdam” was created by KesselsKramer (advertising agency). The letters travel throughout the city, current location: Museumplein (Museum Square), in front of the Rijks Museum.
http://www.iamsterdam.nl/
July 2008
2 posts
2 tags
Clever typography
A fantastic and clever use of typography by Axel Peemoeller, showing the importance of point of view.
http://www.kentmag-blog.com/kent/2008/08/01/axel-peemoeller-eureka-towe