June 2009
3 posts
1 tag
Beleuvenissen2009
The city of Leuven is promoting their Friday evening concerts this month, using bus-stickers, ads, banners and posters. Today I saw the first bus driving around with the Beleuvenissen campaign.
1 tag
Apple Evolution
Watch the visual history of Apple Products: looking back at 30 years of Apple products, from the Apple IIe, Newton, G5, iMac, iBook, Macbook, to the iPods and iPhone — see how Apple products have evolved and changed our lives.
1 tag
Banners for Beleuvenissen 2009
Leuven hosts a series of Friday evening concerts in July at its annual summer festival, Beleuvenissen. Every evening showcases a genre. From the Oude Markt to the Hogeschoolplein, the medieval town rocks to the sound of ‘jazz’, ‘Special’, ‘Vlaams’ and ‘Tropical’.
The banners promoting Beleuvenissen 2009 were installed today in the centre of Leuven....
May 2009
2 posts
1 tag
Second Taste&Buy campaign
The second AD for Wijnmakelaarsunie was also published in Sabato (the weekly luxury magazine of the Belgian business newspapers De Tijd and L’Echo).
Wijnmakelaarsunie celebrates in june its 30th anniversary with a 3-days tasting event, giving their clients a 30% reduction on a selection of wines.
1 tag
Taste & Buy campaign
As of today (9th May 2009), the newspaper ‘De Tijd’ is printed on pink paper. Its weekly magazine Sabato contained the Taste&Buy ad from our new client Wijnmakelaarsunie. Wijnmakelaarsunie celebrates its 30th anniversary with a 3-days tasting event, giving their clients a 30% reduction on a selection of wines. Sabato is the weekly luxury magazines of the Belgian business...
April 2009
3 posts
2 tags
Logo typefaces
What have these pictures in common?
It’s over fifty years old, it’s the most widely used font ever, and it has recently become the subject of its own movie.
We’re talking about the world’s most recognizable font: Helvetica. Its relevance in design through the years and even today seems unbeatable. This 50-year-old typeface contributes to the branding success of many major tech, auto,...
2 tags
Pepsi smile: the face of a new generation
We recently discovered an interesting ‘leaked’ work-in-progress-document from the design company who made the new Pepsi Identity. It’s a ‘Breathtaking Design Strategy’ PDF (dated 2008.08.04), which contains 27 pages revealing the research to support Pepsi’s new logo: universal design principles, creation of Identity, geometry, proportions, color theory,...
1 tag
Typographica's Favorite Typefaces of 2008
Today Typographica.org released their fifth annual accounting of the best in new typeface design 2008. The ever-increasing quality in type design these days — the new “golden age” of type — has caused this year’s list to supersede previous lists in many ways. In accordance with the increased number of worthy choices, more contributors have offered their opinion than ever before. From type...
March 2009
4 posts
2 tags
Tourism brands
These tourism brands are from countries from all over the world. Many of these countries with a variety of destinations or rich cultural or geographic assets can’t easily be depicted through one specific icon or symbol.
In our tiny little country we have a typical ‘Belgian solution’: we have 3 tourism-logo’s, one for each region!!! (Vlaanderen - Wallonie+Bruxelles -...
1 tag
Pegase Cruises
After the lauch of the Pegase Citytrips, Pegase will be releasing their latest travel brochure: Cruises. Today Design created this cover, and designed the template for future Pegase product covers. This Cruises Brochure can be consulted online via: Pegase-Cruises
www.pegase.be
2 tags
Vierkantemeter @ SFEER09
From 14 till March 22 Vierkantemeter is using their brand new logo for the first time at the event SFEER09 in Flanders Expo Gent. Today designed the logo, stationery and folder.
www.vierkantemeter.be
www.sfeer.be
1 tag
Street signs in Hoeilaart
All street signs of the Town Hoeilaart are slowly being replaced by new ones. These streetsigns were developed by Today according to the new visual guidelines of Hoeilaart (displaying the new logo, colours, fonts, …)
www.hoeilaart.be
February 2009
5 posts
Antiques&Objects website
After styling the Antiques & Objects logo and the visual branding, Today Design was also commissioned to developed and rol out the website. This CMS (Content Managed Site) can be maintained by the customer: adding and removing objects is simple and fast via a normal webbrowser, without knowledge of webdesign or html-coding.
www.antiquesobjects.com
2 tags
The city of the flavour
Each year, The ‘Week of the Flavour’ has a host City, Town or Region of the Flavour, organising an abundance of activities during the ‘Week of the Flavour’, The last day of that ‘Week of the Flavour’, the City, Town or Region in question will host everyone from the Flanders region during their grand closing festival.
In 2009, the city of Leuven is the...
1 tag
Pegase City brochures
Recently, Pegase launched their new line of products: Citytrips. For these, Today Design developed the graphical style for the covers, and the framework for the pages of the brochures: Pegase-citybrochure
www.pegase.be
1 tag
Citroën, a brand new logo
André Citroën (1878-1935) is the name of an engineer that started an car manufacturing plant at the beginning of the twentieth century in France. in Poland in 1900, he acquires a Russian patent for the production of gears with a V-shaped tread (arrow joggled). This peculiar shape is reflected in the ‘double chevron’ of the Citroën logo.
Celebrating it’s 90th birthday, Citroën...
2 tags
Pegase website look&feel
Pegase recently launched their new website, for which the design (look&feel) was handled by Today Design. The website is now completely in line with the graphical style of the Pegase travel guide that was given a complete makeover by Today at the end of 2008.
The complete travel guide can be walked through online on the Pegase Website.
A number of examples of this redesign can be seen in our...
January 2009
3 posts
1 tag
Tom @ Shapeshifters
Tom Andries was invited by Shapeshifters to give a lecture on February 17th 2009.
Shapeshifters was founded by teachers from the Transmedia and Graphic design department at the Hogeschool Sint-Lukas in Brussels. The initiative is meant to be an interactive research platform and open forum which should stimulate creative thinking and debate on the future of graphic design and of visual culture...
2 tags
New Zuiderterras website
The new Zuiderterras website is online. It uses the same structure as the Dijk34, Tasso and GrandcaféLamot sites (restaurants from the same group). You can easily make a reservation for 1 of the 4 restaurants with a ‘normal’ browser or even with your iPhone…
www.zuiderterras.be
1 tag
Rendez-vous en france
The French Government, as part of it strategy to rejuvenate its tourism industry, has created a new France brand that includes a new logo and tagline. The objective was to establish a strong, united visual identity that can be used throughout the industry and to standardize the image of France worldwide. Advisors to the plan wanted a logo that is striking, witty and generous to express three...
December 2008
2 posts
2 tags
Antiques&Objects new logo
After designing the monogram, Today also created the new logo for Antiques&Objects, in which the stylish word logo was positioned centrally under the monogram. The new visual style is now also applied on the business cards and will soon be adopted on the A&O website.
More information and examples can be found in cases.
2 tags
Monogram for Antiques&Objects
For Antiques&Objects, Today designed a monogram in which the letters A&O are centralized and surrounded by ‘antiquated’ elements and ornaments. The next steps in the rebranding of Antiques&Objects will be: design of a new logo, a graphical style, photography style, an a new look and feel for the website.
More information and examples can be found in our cases.
November 2008
4 posts
2 tags
Branding the Ollygos website
The new Ollygos look&feel was applied to a Content Managed website, a blog and a forum where Ollygos employees can share their knowledge and experiences.
www.ollygos.eu
1 tag
Mathias De Keer @ TODAY
Since November, the Today designteam has a new member, Mathias De Keer. Mathias studied Graphical Design at Sint-Lucas in Ghent, where he obtained his Bachelorship in graphic design.
1 tag
Pepsi logo evolution
Peps Recentlyi redesigned its globe logo. A ’smile’ will characterise brand Pepsi, while a ‘grin’ is used for Diet Pepsi and a ‘laugh’ is used for Pepsi Max.
The video below shows the evolution of the Pepsi brand…
…and also shows the different curves of the new Pepsi symbols/globes (Pepsi Regular/Diet/Max).
Watch the Pepsi logo evolution.
1 tag
Pegase 'book of inspirations'
Pegase commissioned Today Design to review and redesign the introduction and experiences pages of their travel guide. The result of this study can now be seen at your local travel agent, but can also be consulted online at: Pegase-reisbrochure
www.pegase.be
October 2008
2 posts
3 tags
Today designs the new coffee brand Fuerto
Last month, the new coffee brand of Haacht Brewery was released to market.
This new concept of coffee for pubs and restaurants was baptized ‘Fuerto’. Today developed its visual identity: the new logo, the visual guidelines, coffee cups, and the entire line of packaging (coffee, milk, sugar and biscuit wrappers).
The new logo and the different types of packaging can be seen on the...
1 tag
Today creates a fashion campaign for Ambiorix
As of November 2008, Sanoma magazines Feeling, Gael and Marie Claire print an advertisement of Ambiorix. This add is the opener of an intelligent and stylish fashion campaign that is aimed at giving the famous brand of men’s shoes a new élan: moving from shopping brand to fashion brand.
The advertisement van be considered as remarkable because of two reasons.
First of all, there is the...
September 2008
3 posts
1 tag
Are you a brand ?
View SlideShare presentation or Upload your own. (tags: internet brand) “The hallmark of any great brand is authenticity — just ask Harley-Davidson, Coke or Apple, especially when all of these brands lost their way and learned from it. Same thing applies to Brand You. In every tweak of a template, upload and keystroke, you have an opportunity to be authentic or disingenuous....
2 tags
Branding Ollygos
Last month, Proudfield commissioned Today to design the Ollygos logo and symbol. Hereafter, the new visual style was also adopted on their stationery and powerpoint presentations. All elements were enclosed in the Visual Guidelines, in which, besides the use of logo and symbol, also are stipulated how the photographal style, the housestyle, fonts and several applications are to be used …
More...
2 tags
Update Today website: new cases
Today our website has been updated and now contains some of our recent cases (eg. Gamma, Hoeilaart, Freaky Age, Neutrogenics, Plastiflex,…). Soon a new brand we’ve created for Brouwerij Haacht will also be published on our ‘Work’ section.
August 2008
9 posts
2 tags
The Xerox logo evolution
The original logo for Xerox (after the company had dropped its “Haloid” half) was designed by Lippincott in 1961. Seven years later Chermayeff & Geismar updated the wordmark.
In 1994 Landor changed the logo to red and the digitized X was introduced.
When “The Document Company” appeared, employees answered the phone by saying “The Document Company,...
2 tags
New Xerox logo, transforming an iconic brand
The Xerox wordmark was in serious need of an update and this new wordmark does an amazing job. A wise move would have been to simply move forward with the wordmark, placing emphasis and importance on the word Xerox, which has plenty of equity. But instead we also had to be graced with the introduction of a new symbol…
The new ‘web2.0ish’ Xerox symbol got some positive reactions,...
2 tags
Olympic Google
Sinds the Olympic Games 2008 took off on the eight of august 2008, Google changed its logo every day to another ‘theme’: first the opening ceremony, then cycling, weightlifting, diving, rhythmic gymnastics and rings today.
2 tags
Olympic logo
2008 Beijing
The 2008 Beijing Olympic logo, named the “Dancing Beijing”, is an artistic representation of Beijing’s hospitality, hopes and commitment to the Olympic Games and the world. It signifies the message of love, luck, beauty, commitment, and spirit and invites the world to be a part of the world’s most celebrated event: the Olympics. At first, you see a simply drawn running man, but...
1 tag
Wordle clouds
Wordle is a toy created by Jonathan Feinberg for generating “word clouds” from text that you provide. The clouds give greater prominence to words that appear more frequently in the source text. You can tweak your clouds with different fonts, layouts, and color schemes. The images you create with Wordle are yours to use however you like. You can print them out, or save them to the Wordle gallery.
...
2 tags
Five six seven eight eight eight eight eight
What were you doing on the eighth second of the eighth minute of the eighth hour of the eighth day of the eighth month of the eighth year of the new millennium? In that precise moment the Olympic games 2008 started and a lot of people got married on the eight of august 2008. But we, we had a bizar, unique, once-in-a-year header at the top of our blog…
2 tags
What is branding ?
“I want, I need: brand occurs in the heart not the head. Branding is the attempt to manage the signals that evoke a reaction.”
View SlideShare presentation or Upload your own. (tags: identity branding)
3 tags
Today CMS website
Our website is transformed from a ‘pure’ Flash website to a CMS databasedriven HTML-version; so now it is compatible with all browsers (no need for a flash plugin), and is from now on fully compatible with iPhone and Blackberry devices!
www.todaydesign.be
2 tags
Giant "I Amsterdam" Letters
These public sculpture letters are in coordination with Amsterdam’s current motto and city marketing campaign. The concept “I amsterdam” was created by KesselsKramer (advertising agency). The letters travel throughout the city, current location: Museumplein (Museum Square), in front of the Rijks Museum.
http://www.iamsterdam.nl/
July 2008
2 posts
2 tags
Clever typography
A fantastic and clever use of typography by Axel Peemoeller, showing the importance of point of view.
http://www.kentmag-blog.com/kent/2008/08/01/axel-peemoeller-eureka-towe
2 tags
Dijk34 new website
The new website for Dijk34 is launched today and it is compatible with iPhone and Blackberry.
www.dijk34.be
June 2008
2 posts
1 tag
Atmosphere panels at Gamma
Today developed for Gamma a set of atmosphere panels that were clearly displayed (in the shelves, above the products) creating an extra in-store signal tool.
www.todaydesign.be/cases/gamma
1 tag
Visiting Paul Ibou
Tom went to visit the castle of the famous designer Paul Ibou and had an interesting conversation with him about design, logo’s and typography.
About Paul Ibou: Paul Ibou is a worldwide famous environmental designer, constructivist painter and space sculptor. His logo books are distributed all over the world. Paul Ibou (°39) started his career in 1954 as assistant in Antwerp (Belgium). In...
May 2008
1 post
3 tags
Plastiflex launch event
Today Plastiflex presented their new logo and visual identity at a launch-event. A branded bus, a company-brandbook, banners, flags and signage with the new Plastiflex logo and colours were introduced.
March 2008
1 post
2 tags
FreakyAge full CD
The new FreakyAge full CD ‘Where do we go now’ is out now. We designed the complete CD box (cover, CD, booklet, inlay).
February 2008
1 post
2 tags
Gamma 30 years
In 2008, Gamma celebrates it’s 30th aniversary with special actions and contests. For this purpose, Today designed a logo and several applications.
www.todaydesign.be/cases/gamma
January 2008
1 post
3 tags
Hoeilaart press conference new identity
Today Hoeilaart presented their new logo and visual guidelines to the press. The news will be ‘spread’ by 6 newspapers (local and national): Het Nieuwsblad, Het Laatste Nieuws, De Serrist, Zonien, Passe-Partout and De Streekkant.
www.hoeilaart.be
November 2007
2 posts
3 tags
Today Flash website
Our new Flash website is online as from today. Soon we will also make a ‘pure’ HTML-version and update our portfolio and client list.
www.todaydesign.be
2 tags
Tasso new site and reservation form
Tasso Restaurant just launched its redesigned website which is available in 3 languages: Dutch, French and English. We also added a reservation-form at the bottom of the website, so from now on vistors can make a reservation at Tasso Restaurant.
www.tassobxl.be