The city of Leuven is promoting their Friday evening concerts this month, using bus-stickers, ads, banners and posters. Today I saw the first bus driving around with the Beleuvenissen campaign.

Watch the visual history of Apple Products: looking back at 30 years of Apple products, from the Apple IIe, Newton, G5, iMac, iBook, Macbook, to the iPods and iPhone — see how Apple products have evolved and changed our lives. 

Leuven hosts a series of Friday evening concerts in July at its annual summer festival, Beleuvenissen. Every evening showcases a genre. From the Oude Markt to the Hogeschoolplein, the medieval town rocks to the sound of ‘jazz’, ‘Special’, ‘Vlaams’ and ‘Tropical’.

The banners promoting Beleuvenissen 2009 were installed today in the centre of Leuven. TODAY designed the Beleuvenissen2009 campaign, banners, brochure, T-shirts, posters and bus-stickers.

The second AD for Wijnmakelaarsunie was also published in Sabato (the weekly luxury magazine of the Belgian business newspapers De Tijd and L’Echo).

Wijnmakelaarsunie celebrates in june its 30th anniversary with a 3-days tasting event, giving their clients a 30% reduction on a selection of wines.

As of today (9th May 2009), the newspaper ‘De Tijd’ is printed on pink paper. Its weekly magazine Sabato contained the Taste&Buy ad from our new client Wijnmakelaarsunie. Wijnmakelaarsunie celebrates its 30th anniversary with a 3-days tasting event, giving their clients a 30% reduction on a selection of wines. Sabato is the weekly luxury magazines of the Belgian business newspapers De Tijd and L’Echo. The campaign was developed by the Leuven based designbureau Today. 

What have these pictures in common?

It’s over fifty years old, it’s the most widely used font ever, and it has recently become the subject of its own movie.

We’re talking about the world’s most recognizable font: Helvetica. Its relevance in design through the years and even today seems unbeatable. This 50-year-old typeface contributes to the branding success of many major tech, auto, and airline companies. 

Love it or hate it, with its multitude of styles and versions, Helvetica is here to stay and its use in logos throughout the world remains as strong as ever:

What did Helvetica tell you today ?

We recently discovered an interesting ‘leaked’ work-in-progress-document from the design company who made the new Pepsi Identity. It’s a ‘Breathtaking Design Strategy’ PDF (dated 2008.08.04), which contains 27 pages revealing the research to support Pepsi’s new logo: universal design principles, creation of Identity, geometry, proportions, color theory, dynamics,…

Their “BREATHTAKING-strategy is based on the evolution of 5000+ years of shared ideas in design philosophy” ! 

You can see the PDF here: Breathtaking Design Strategy

Or download the complete PDF here: Breathtaking Design Strategy PDF

Today Typographica.org released their fifth annual accounting of the best in new typeface design 2008. The ever-increasing quality in type design these days — the new “golden age” of type — has caused this year’s list to supersede previous lists in many ways. In accordance with the increased number of worthy choices, more contributors have offered their opinion than ever before. From type educators to expert users of type, type critics, type historians, type technicians, and type designers themselves, a wide range of relevant perspectives are presented for consideration.

Above 3 selected type specimen, from left to right: ‘Modern Suite’ by Nick Shinn, ‘Lakeside’ by Mark Simonson, ‘Bree’ by José Scaglione & Veronika Burian.

Read the complete article and view specimens of all selected typefaces on: 
new.typographica.org

These tourism brands are from countries from all over the world. Many of these countries with a variety of destinations or rich cultural or geographic assets can’t easily be depicted through one specific icon or symbol. 

In our tiny little country we have a typical ‘Belgian solution’: we have 3 tourism-logo’s, one for each region!!! (Vlaanderen - Wallonie+Bruxelles - Oostkantons)

www.visitflanders.com      www.belgie-toerisme.be      www.eastbelgium.com

After the lauch of the Pegase Citytrips, Pegase will be releasing their latest travel brochure: Cruises. Today Design created this cover, and designed the template for future Pegase product covers. This Cruises Brochure can be consulted online via: Pegase-Cruises 

www.pegase.be